We are proud to welcome Adam Graef, George Crnkovich, and Rob Blair to the Birchwood Construction Family. Growth at Birchwood is always intentional, and adding the right people matters just as much as selecting the right materials. These three bring experience, discipline, and character that align seamlessly with who we are and how we build. We are genuinely excited to have them on our team — strengthening our bench and reinforcing the standard our clients expect across Northern Michigan.

Homes across Harbor Springs, Petoskey, Walloon Lake, Bay Harbor, Lake Charlevoix, and Burt Lake deserve more than a crew. They deserve a team that shows up early, protects the standard, and takes pride in the process long before the keys are handed over. 

Adam, George, and Rob are doing exactly that. They bring experience. They bring discipline. They bring the kind of character that fits our culture — the kind you feel on a clean jobsite, in a well-run meeting, and in the quiet confidence of a finished space.

Adam Graef: Built From the Ground Up 

Adam didn’t step into leadership from behind a desk. He earned it in the field. He spent a decade as a hands-on craftsman — framing, finishing, building casework, crafting furniture. He understands how a home goes together because he has physically built every layer of it. That matters in Northern Michigan. Our homes endure real seasons. Freeze-thaw cycles. Lake-effect snow. Humidity swings. Adam sees the structural story behind every design decision and protects it from day one. As a project manager, he brings:

• Real-world construction knowledge

• Clear communication that keeps homeowners informed

• A disciplined, forward-thinking approach

• Respect for the craft at every phase

George Crnkovich: Precision That Moves the Project Forward 

Luxury homes are layered. Architects, designers, trades, specialty vendors — every moving part must align. George thrives in that complexity. He brings structure to the schedule and accountability to the process. He keeps trades coordinated, materials moving, and expectations clear. And he does it without losing sight of the details that define the final result.

George strengthens our team with:

• Strategic scheduling and trade coordination

• Strong vendor relationships

• Careful, hands-on site oversight

• A commitment to clean, professional jobsites

Many of our clients live miles away from their Northern Michigan homes. They trust us to be their eyes and ears on site. George understands that responsibility. He protects timelines, protects quality, and protects the investment. Behind every beautiful Birchwood home is a framework of precision. George helps hold that line.

Rob Blair: Where the Details Come to Life

Luxury lives in the details. Rob brings a craftsman’s eye to our field team, elevating both new construction and large-scale remodels. He understands that trim defines architecture. Cabinet alignment shapes a kitchen’s presence. Flooring transitions, millwork, and hardware placement influence how a room feels the moment you step inside. These details are not finishing touches. They are defining elements.

Rob approaches every space with pride and focus. He values accuracy. He values a clean workspace. He values collaboration. When the final layers come together and a home feels seamless, it reflects the discipline behind the scenes. That discipline is Birchwood.

Built Different, Because of Our People 

At Birchwood, culture is not a slogan. It is how we operate. It shows up in lumber stacked neatly. It shows up in protected floors and clear pathways. It shows up in respectful communication and shared accountability.

Adam, George, and Rob fit that culture naturally. They care about the work. They respect the process. They understand that every home we build represents someone’s legacy. When you choose Birchwood Construction as your Northern Michigan luxury builder, you are choosing a team that leads with structure, communicates clearly, and executes with pride.

We build cool sh!t. But more importantly, we build it the right way — with the right people standing behind every board, every schedule, and every detail.